Blackberrys the lifestyle brand was born in 1991 with the philosophy of quality first. Identifying a need for branded, structured clothing for the changing needs of the Indian male. Blackberrys established itself as the manufacturer of impeccably designed trousers, suites & jackets.
With a recorded growth rate of 28.6% (which is over and above the industry average), Blackberrys over the years has established itself as a renowned fashion label with a strong brand presence. Their collections have been associated with innovations in fashion and a strong image of 'Sharp Edged Clothing'.
The brand has a high recall value and is perceived as a premium-clothing abode. Documented in various trade surveys as 'the best FIT' and even communicated the 'Young Power Dresser' image to the TA. The tag line 'Sharp smooth and sure' is the irresistible calling for all, further smitten by the sharp cuts, smooth feel and surety of power dressing.
The Blackberrys wardrobe includes Dress Line Trousers, Khakis, and Shirts, Women's Wear, Suits & Jackets and the newly launched B&B collection (Premium shirts & trousers for men). It has a total capacity of making/sourcing 3000 trousers and 400 blazers & jackets daily. A strong sourcing network both domestic and international backs Blackberrys.
Source: http://living.oneindia.in/
With a recorded growth rate of 28.6% (which is over and above the industry average), Blackberrys over the years has established itself as a renowned fashion label with a strong brand presence. Their collections have been associated with innovations in fashion and a strong image of 'Sharp Edged Clothing'.
The brand has a high recall value and is perceived as a premium-clothing abode. Documented in various trade surveys as 'the best FIT' and even communicated the 'Young Power Dresser' image to the TA. The tag line 'Sharp smooth and sure' is the irresistible calling for all, further smitten by the sharp cuts, smooth feel and surety of power dressing.
The Blackberrys wardrobe includes Dress Line Trousers, Khakis, and Shirts, Women's Wear, Suits & Jackets and the newly launched B&B collection (Premium shirts & trousers for men). It has a total capacity of making/sourcing 3000 trousers and 400 blazers & jackets daily. A strong sourcing network both domestic and international backs Blackberrys.
Source: http://living.oneindia.in/
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